Company

AP&P – Marketing & Business Consulting

We are a small consulting company with big ideas! We are a serious and prepared professional team, whose main task is to analyze, understand and make your business grow. Our skills are rooted and have origins in marketing and corporate communication but often coincide with the strategic decisions of its general direction. In fact, we listen to your needs and develop a concrete creativity: we fix the aim, we analyze the resources and optimize. We are based in Brescia.

AP&P = [business]2

Our history

The company was founded in 1978 in Brescia, as Alberti Studio, which specializes in image consulting, in graphic design and advertising. In the late nineties it is completely renewed (even the name is changed in the present) with the objective of merging the know-how gained in the advertising field with the techniques of modern marketing. Formally these years AP & P approaches the market, in fact, as a communications agency and / or marketing agency. Market demand, combined with the expertise of Dr. Luca Alberti, pushing the company to a new change: more and more strategic, more and more research and study of the winning solution. The marketing tools and communication have now become the means to carry out a project, project analytically planned to reach the targets carefully designed to give value to the brand and to grow the business at national and international level.

Basic principles

Analysis (company or product)

We analyze each case, every project with strict professionalism and strong creativity, considering what may be the most profitable actions to achieve the objectives of our customers.

Strategy (market or product/service)

Let the customer know the benefits that derive from the correct application of the techniques of modern marketing management by applying a brand that does not overwhelm the company’s initiatives but that the integrity and above all the best.

Action (how to move correctly)

We study in detail your target market and through coordinated and consistent actions and an optimization of the management of economic resources and distribution, we support the company in its growth and its consolidation.

Means (what and how to achieve them)

We realize and develop the image of a company or a product and study the best adapting marketing strategies to the reference scenario. We create the main communication media, such as advertisements; catalogs, leaflets and brochures; trademarks, logos and packaging; SEO and internet sites; DVD movies and multimedia; media planning (TV, radio, newspapers, magazines); fairs and events.

Our skills

Seriousness and competence 100

Analytical capacity 90

Search for win-win solution 85

Producing creative media 85

Our servicies

CONSULTING
“We tell you what you do not want to hear.”
Our goal is to identify the right strategy. The strategy is the decision-making model designed to coordinate the goals, behaviors, and the allocation of resources to the entire company. For this reason, it is obviously necessary to identify the most appropriate, bearing in mind the constraints of the financial resources available. But often it happens that the entrepreneur and / or managers of small and medium enterprises, especially if it has a significant operational expertise, effort to define a new strategy and to understand and examine possible solutions to the problems of the company. It is at this point that we work, and assist the company’s leadership in strategic choices.

MARKETING
“Our goal is creating new markets”

We analyze, we plan, build and check the implementation of projects aimed exchanges with target markets to achieve business targets. We aim to adjust the supply of products or services to the needs and requirements of these markets. We aim effective use of pricing techniques, communication and distribution to inform, motivate and serve the market. Our “must” is to create value to the brand. We rely on the marketing consultancy and then to the technical specifications of direct marketing (such as search for prospects, acquisition, creation and mailing list management, mailing on and offline advertising messages) for you to acquire new customers in the trade channel and consumer.

COMMUNICATION
“Communication is an art”

Appealing to the semantic meaning of the word communication, that is, “to know” and “make known,” we aim to communicate your ideas and your projects to the market. A “good communication” is one that allows you to get feed back and tangible investigable. This is what our staff offers its customers. After analyzing the specific communication needs of the company-customer, we rely on a distinctive creative, engaging and concrete, aware that every employee resource should be spent to achieve your goals, knowing that our success is Your successes.